News & Updates (Digital Marketing)

SEO Blogs

• Why ChatGPT Cites One Page Over Another (Study of 1.4M Prompts) April 15, 2026
  But, although ChatGPT retrieves dozens of URLs to answer a single query, according to our research, it only ends up citing ~50% of them. Why does one page get the credit while another, which the AI clearly retrieved, gets nothing?…Read more ›
  Louise Linehan
• Google Web Guide: What It Is, How It Works, and What It Means for SEO March 26, 2026
  It’s a big change in how Google interprets intent and presents information. Think of it as a dynamically-generated, “magazine” SERP, that curates AI summaries and organic results. What’s different about Web Guide is that—unlike AI Overviews or AI Mode—it actually…Read more ›
  Louise Linehan
• What AI Writing Tools Get Wrong (And The Stack I Use Instead) March 26, 2026
    The hard part in content marketing is the information—ideas, verified facts, and reference material. And that’s exactly where these tools fall short. I learned this after generating 40 articles through Claude. I’d tried the writing tools first, but they…Read more ›
  Mateusz Makosiewicz
• Is AI Content Bad for SEO? No, and It Never Will Be (7 Reasons) March 24, 2026
  The real issue was never AI or “automatically generated content” itself. Google penalizes the same thing it always has: content that is thin, unhelpful, and spammy. AI just makes it much easier to create that kind of content at scale.…Read more ›
  Mateusz Makosiewicz
• 15 Marketing Conferences to Attend in 2026 March 17, 2026
  Even better if it’s on your company’s dime. I asked Daria Samokish, our Head of PR and Conference Partnerships, for the list of conferences we’ve shortlisted that are worth attending. Without further ado, here are the best marketing conferences happening…Read more ›
  Si Quan Ong