News & Updates (Digital Marketing)

SEO Blogs

• How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You January 26, 2026
  These questions aren’t easy to answer—especially since Google keeps AI Overview data under lock and key. But, if you keep reading, you might just find out… When people talk about “tracking AI Overviews”, they could be referring to a few…Read more ›
  Louise Linehan
• Semantic Search Is the Only Search That Matters Now (For SEO and AI Visibility) January 26, 2026
  Search engines “think” in topics, not keywords. They understand entities—people, places, products, ideas—and how they relate. They focus on meaning, not word matching. If you want to do SEO today, or show up in AI recommendations, you need to understand…Read more ›
  Mateusz Makosiewicz
• How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation) January 20, 2026
  Our own study shows that AI Overviews have caused click-through rate drops of 34.5%, with new research from Seer Interactive reporting drops as high as 61%. And research from Pew shows users who encounter an AI summary click on a…Read more ›
  Louise Linehan
• Every Marketer Says You Need “Taste”. Here’s What That Actually Means January 20, 2026
  With just a couple of prompts, an LLM can generate an entire blog post that you can publish on your website. A solopreneur or a marketing team of one can pump out newsletters, social media content, ad copy, and blog…Read more ›
  Si Quan Ong
• ChatGPT Gets Googled More Than YouTube, Instagram, Facebook, and TikTok January 19, 2026
  That felt impossible. For instance, YouTube has been the internet’s default video platform for nearly two decades. It’s frequently dubbed the second-largest search engine. So I asked Xibeijia, Ahrefs’ superstar data scientist, to pull our data and double-check. Turns out,…Read more ›
  Despina Gavoyannis